Weyman Jones Dropsuite IT Channel Success Review | Fox & Crow Group
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Weyman Jones Fox & Crow Group Review: Critical to Dropsuite's Early IT Channel Success
Thank you to Weyman Jones for this review of his experience working with Carrie Richardson, Co-Founder of Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
Early traction in the IT channel is notoriously difficult for new entrants. MSP owners are skeptical, their attention is valuable, and the channel is already crowded with vendors competing for partner mindshare. Getting the right introductions, building initial credibility, and creating the momentum that sustains growth requires more than a good product — it requires knowing how the channel works and having the relationships to open the right doors.
This Weyman Jones Fox & Crow Group review credits Carrie Richardson with exactly that contribution to Dropsuite's early IT channel story.
"If you haven't had the pleasure of working with Carrie you should absolutely work with her on your next campaign. She was critical to our early success at Dropsuite and is one of the main reasons we are who we are today!!! Brilliant is an understatement!"
Dropsuite and the MSP Channel
Dropsuite is a cloud backup and recovery platform that built a significant portion of its business through the IT channel — delivering data protection and compliance solutions through managed service providers.
Building that channel presence required establishing credibility with MSP owners who have many backup vendors competing for their attention and limited tolerance for another vendor claiming to be different. Getting past that skepticism to genuine partner adoption requires more than marketing materials and sales outreach.
It requires someone who is already trusted in the channel — who can introduce a new vendor with personal credibility, help them understand what MSPs actually care about, and position the product in a way that resonates with how managed service providers evaluate solutions.
Carrie Richardson's role in Dropsuite's early success reflects exactly that kind of channel-knowledgeable advisory. Her ability to help new IT channel entrants understand and access the MSP market has been a consistent theme across multiple client relationships spanning different products and market conditions.
"Critical to Our Early Success": What That Means
The phrase "critical to our early success" is not faint praise. It attributes a company's formative momentum — the period where traction either builds or fails — directly to the guidance and contribution of one advisor.
In the context of an IT channel company's early development, "critical" contributions typically include:
Market positioning. Understanding how the product fits into the MSP's service stack, how it compares to what MSPs are already using, and how to communicate value in the language that resonates with managed service decision makers.
Partner introductions. The relationships that open early doors with MSP owners and IT channel distributors. A warm introduction from someone the MSP trusts carries significantly more weight than cold outreach, and the quality of those early partner relationships often determines whether a vendor gains foothold in the channel.
Campaign strategy. The specific outreach, content, and community engagement that builds awareness in the channel. Jones specifically calls out the value for "your next campaign" — reflecting the hands-on, execution-oriented dimension of Carrie Richardson's work.
Feedback on what the channel needs. An honest outside perspective on what MSPs are actually looking for, how they are currently perceiving the product or vendor, and what needs to change to increase adoption.
"One of the Main Reasons We Are Who We Are Today"
Jones' attribution — that Carrie Richardson is "one of the main reasons we are who we are today" — is a long-view assessment. It is looking back from a position of established success and identifying the contributions that made that success possible.
That kind of retrospective attribution reflects the compounding nature of early momentum in the IT channel. The partner relationships built in year one influence the referrals and reputation that drive year three. The positioning established early shapes how the market talks about the product for years. The trust built with a handful of early MSP partners opens doors that would otherwise remain closed.
Getting those foundational elements right — in the critical early period when the channel is still forming its view of a new vendor — creates a trajectory that compounds. Getting them wrong creates a hole that is difficult and expensive to climb out of.
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FAQ: IT Channel Marketing and Partner Strategy with Fox & Crow Group
What does Fox & Crow Group do for IT channel vendors entering the MSP market?
Fox & Crow Group helps IT channel vendors understand how MSPs evaluate products, position their solution effectively for the channel, build the partner relationships that create early momentum, and develop the campaign strategy that drives awareness and adoption.
Why is early IT channel positioning so important for new vendors?
The reputation and relationships built in the early phase of IT channel development compound over time. Getting positioning, partner introductions, and campaign strategy right early creates a growth trajectory that is difficult to replicate if the initial entry is mishandled.
How does Carrie Richardson's network benefit IT channel vendors?
Carrie Richardson has maintained active, trusted relationships across the MSP channel for decades. Vendors who work with Fox & Crow Group gain access to introductions, credibility transfers, and channel intelligence that would take years to build independently.
How do I get started with Fox & Crow Group for an IT channel campaign?
Book a strategy call with Carrie Richardson to discuss your channel goals and what a campaign engagement with Fox & Crow Group would look like.
The IT channel partner strategy dimension here connects naturally to Jim Turner's channel lead generation perspective and Kris Blackmon's Channel Futures observations — all three cover how MSPs and channel vendors build pipeline and partner relationships effectively in a competitive channel environment.
MSPs looking to build their own channel presence can explore how Fox & Crow's lead generation approach works — the same channel-network depth that Jones credits with Dropsuite's early momentum is part of how Fox & Crow's full system powers an MSP's internal sales process.