Ken Patterson MSP Consulting Review | Fox & Crow Group
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Ken Patterson Fox & Crow Group Review: Top-Notch Organization Serving the IT Channel
Thank you to Ken Patterson for this review of his experience with Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
In professional services, the most reliable endorsements are the simplest ones. When someone who understands the quality of work available in a space says they cannot recommend a firm enough, that assessment reflects something genuine — a working experience that validated every aspect of the engagement.
This Ken Patterson Fox & Crow Group review is that kind of endorsement.
"Top notch organization and people! Can't recommend them enough."
What "Top Notch" Means in MSP and IT Channel Consulting
In the context of MSP and IT channel consulting, "top notch" reflects a combination of qualities that are easy to describe but difficult to consistently deliver.
The quality of the advice. MSP consulting that produces real results requires deep familiarity with how managed service businesses actually work — their revenue models, their client relationships, their team structures, and their growth constraints. Generic business advice applied to an MSP context often misses the specific dynamics that determine whether a recommendation will work in practice.
Fox & Crow Group's advisory work is grounded in direct MSP operational experience. Ian Richardson built and ran an MSP before co-founding Fox & Crow Group. Carrie Richardson has spent decades working in the IT channel on sales, marketing, and lead generation. That combined background produces advice that is both strategically sound and operationally realistic.
The quality of the people. Professional services are delivered by people. The expertise of an organization is inseparable from the character of the individuals who represent it — their commitment to honesty, their willingness to deliver difficult feedback, their investment in the client's actual success rather than the appearance of it.
Both Ian and Carrie Richardson are consistently described by clients as direct, honest, and genuinely invested in the outcomes of the people they work with. That combination of capability and character is what produces the kind of experience Patterson describes.
The quality of the engagement. A great advisory engagement is not just technically competent — it is productive. The sessions are well-structured. The communication is clear. The follow-through is reliable. The client leaves each interaction with something useful, not just something interesting.
What Fox & Crow Group Helps MSPs Accomplish
The range of work Fox & Crow Group does with IT channel clients reflects the full scope of what managed service providers need to grow successfully:
Sales training and coaching. Carrie Richardson's MSP Sales Process helps MSP owners and reps develop the prospecting skills, discovery capability, and sales conversation structure that produce consistent pipeline.
Strategic planning. Ian Richardson facilitates StratOp and strategic planning engagements that help MSP leadership teams get aligned on priorities and build actionable plans.
Lead generation. Fox & Crow Group's MSP lead generation services help MSPs build predictable inbound and outbound pipelines.
Go-to-market strategy. For MSPs entering new markets or repositioning their services, Fox & Crow Group helps define the strategic and tactical approach to growth.
Across all of these, the goal is the same: helping MSP businesses grow in a way that is intentional, sustainable, and aligned with what the owner is actually trying to build.
When to Seek Out Top-Notch Help
The right time to work with Fox & Crow Group is not when things are broken — it is when you are serious about building something better than what you have today.
Whether the goal is more predictable pipeline, stronger strategic direction, a sales team that performs consistently, or a business that works for its owner rather than the other way around, the starting point is a conversation about where you are and where you want to go.
Explore MSP consulting services with Fox & Crow Group.
See more Fox & Crow Group client testimonials and case studies.
Book a call to discuss what Fox & Crow Group can do for your MSP.
FAQ: Fox & Crow Group MSP Consulting and Services
What services does Fox & Crow Group offer for MSPs and IT channel companies?
Fox & Crow Group offers MSP sales training, strategic planning facilitation, lead generation, sales coaching, and go-to-market strategy consulting — across a range of engagement formats.
Who are the founders of Fox & Crow Group?
Fox & Crow Group was co-founded by Ian Richardson and Carrie Richardson. Ian brings MSP operational experience and strategic planning expertise; Carrie brings deep IT channel sales, marketing, and lead generation experience.
What size of MSP does Fox & Crow Group work with?
Fox & Crow Group works with MSPs across a range of sizes, from owner-operated practices to larger managed service businesses with full sales and marketing teams.
How do I find out whether Fox & Crow Group is the right fit for my MSP?
Book a strategy call to discuss your current situation and determine which Fox & Crow Group services would be most valuable for your specific goals.
The business strategy foundation Patterson describes connects to Scott Wright's operations and consulting review — both cover how external advisory perspective changes decision quality across an MSP's multiple functions. Brett Pacek's long-term advisory review addresses what that sustained relationship produces over time.
MSPs building a sales team for the first time — or rebuilding after a miss — can explore what Fox & Crow's hiring and assessment approach is designed to produce, and can see how that quality shows up across a full two-year sales process engagement.