Build an MSP Sales Process That Doesn't Depend on You
Fox & Crow installs The MSP Sales Process inside your business through software that delivers the playbooks, manages the cadence, and supports the coaching needed to turn founder-led selling into a sales function that runs without you.
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Where Is Your MSP Sales Process Breaking?
Answer 6 questions to find out where your team is stuck on the mountain.
The Platform
Everything your sales team needs. Inside one software platform.
One software platform. Six integrated components. Everything your team needs to run a disciplined MSP sales operation from day one.
01
Sales Training LMS
A 37-course library built for the MSP sales cycle. Learning paths assigned automatically each week based on each rep's lowest-scoring performance dimensions.
02
Activity Tracking
Every rep action logged against the defined process inside your CRM. No shadow spreadsheets. No missing data.
03
Call Audit Engine
Outbound calls, discovery calls, and proposal meetings scored automatically against GK and DM performance dimensions.
04
Automated Coaching
Rep-specific coaching focus generated by the platform after every audit — naming the gap, the behavior to correct, and the course to fix it.
05
Continuing Education
Next training module assigned automatically based on performance gaps. No manager required to queue it up.
06
Pipeline Reporting
Stage-by-stage dashboards showing exactly where deals stall, which reps are converting, and what the forecast actually means.
The Challenge
Most MSP sales rely on hope and heroics.
You hire a rep, expecting a pipeline. Instead, you get activity without outcomes. Deals stall. Pricing is pressured. You step in to close the meaningful accounts yourself.
That is not a sales system. That is an owner bottleneck. If you want to scale beyond your own capacity, you have to build a process that works regardless of who is running it.
"We don't sell magic. We sell discipline. The route to the summit is already mapped—you just have to be willing to climb it."
The Route
The MSP Sales Process
Six stages to predictable pipeline and scalable growth. You cannot skip a step.
MSP Sales Process is a proprietary software platform built by Fox & Crow Group and deployed at apps.learn.mspsalesprocess.com. It runs four integrated modules: a 37-course LMS with auto-assigned learning paths, an AI call auditing and coaching engine, a CRM-as-a-Service layer with versioned quarterly releases, and a candidate assessment and hiring module. The six stages below define how the platform is structured and deployed.
Hire the team
Stage: Basecamp
Build the right foundation before you climb.
Train the rep
Stage: Guide Check
Execution under pressure is what separates guides from tourists.
Create pipeline
Stage: Trailhead
A reply is not the climb.
Manage execution
Stage: Climb Control
You cannot guide every climb yourself forever.
Improve deals
Stage: Ridgeline
Deal quality is earned before the proposal.
Grow accounts
Stage: Trail Loop
The summit is not the end of the journey.
The view from the summit.
Predictable Pipeline
Stop guessing where next month's revenue is coming from. Build a machine that consistently creates qualified conversations.
Visible Forecast
Know exactly what deals are closing, when, and why. Replace gut-feel forecasting with rigid stage criteria.
Owner Freedom
Grow your MSP without having to personally close every strategic deal. Step back and manage the system.
The Next Step
Understand the System
See the six stages of The MSP Sales Process and learn why skipping steps guarantees failure.