Larry Lubinus Call Center Training Review | Fox & Crow Group
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Larry Lubinus Fox & Crow Group Training Review: Phone Communication Skills That Transfer Anywhere
Thank you to Larry Lubinus for this review of his training experience with Carrie Richardson, Co-Founder of Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
Effective phone communication is a skill that transfers well beyond its obvious contexts. The principles that make a cold call effective — genuine presence, clear purpose, active listening, respect for the other person's time — are the same principles that make any outbound telephone interaction productive, regardless of the industry or setting.
This Larry Lubinus Fox & Crow Group training review is a reminder of that transferability. It describes Carrie Richardson's work in an unusual context: setting up a call center program for ministry work with prison inmates.
"Carrie did an amazing job of helping our ministry work with prison inmates in setting up a call center inside a prison. Her insight and mentoring was spot on and greatly appreciated."
The Core of Effective Phone Outreach
Before discussing the context, it is worth examining what makes this review so telling about the quality of the training.
A prison call center for ministry work represents one of the most challenging communication environments imaginable. The people making the calls are navigating a difficult personal situation. The people receiving the calls are often guarded, skeptical, and have no prior relationship with the caller. The goals of the conversation are not transactional — they are relational and deeply human.
And yet, the skills required to make those conversations effective are recognizably similar to what Carrie Richardson teaches in her MSP prospecting and sales training:
Genuine presence. Callers who are performing rather than being present are immediately detectable to anyone on the receiving end. Whether it is a prospect evaluating a managed service provider or someone receiving an unexpected call from a ministry program, authenticity in the conversation is the foundation of any connection.
Clear purpose. Effective telephone outreach — in any context — begins with a clear understanding of what the call is for and what a successful interaction looks like. Calls that lack that clarity wander, creating discomfort on both ends.
Active listening. The ability to actually hear what someone is saying — not just waiting for a pause to continue your own message — changes the quality of the conversation and the outcome it produces.
Respect for the other person's situation. In cold outreach of any kind, the person being called has not asked for the interaction. Acknowledging that reality, rather than pretending it does not exist, is what allows the call to move from interruption to conversation.
Spot-On Insight for an Unusual Application
Lubinus describes the insight and mentoring as "spot on" — which speaks to Carrie Richardson's ability to apply her expertise to a context that is structurally different from the typical sales environment but functionally very similar.
That adaptability reflects a depth of understanding that goes beyond the specific MSP sales context. When an expert truly understands the underlying principles of what makes a human telephone conversation effective — not just the specific scripts and frameworks that work in a particular industry — they can apply those principles usefully across a wide range of situations.
This is exactly what makes Carrie Richardson's prospecting training valuable for the IT channel as well: she teaches the principles that drive effective outbound communication, not just the scripts that work for one type of product or audience.
The Lesson for MSP Owners and Sales Teams
For managed service providers and IT channel professionals, the lesson from Lubinus's review is this: the quality of communication skills that Carrie Richardson develops is durable and genuinely transferable.
Reps who learn to prospect effectively do not just get better at cold calling — they get better at discovery conversations, follow-up interactions, presentation delivery, and client communication across the relationship lifecycle. The skills compound because they are grounded in principles, not just procedures.
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FAQ: Sales Communication and Prospecting Training with Fox & Crow Group
What principles drive effective phone outreach in any context?
Effective phone outreach — whether in MSP sales, ministry work, or any other context — is built on genuine presence, clear purpose, active listening, and respect for the other person's situation. These principles transfer across industries and settings.
Why are Carrie Richardson's prospecting skills applicable beyond MSP sales?
Because the training is grounded in the underlying principles of effective human telephone communication, not just scripts designed for one industry. Those principles transfer whenever someone needs to initiate a meaningful outbound conversation.
Can Fox & Crow Group's training help teams that are not in traditional sales roles?
Yes. The communication skills developed through Carrie Richardson's training have proven valuable for teams in a wide range of outreach contexts — wherever making and receiving telephone calls effectively is important to the mission.
How do I learn more about Fox & Crow Group's prospecting and communication training?
Book a call with Carrie Richardson to discuss your team's specific communication and outreach goals and what a training engagement would look like.
Phone communication as a sales skill shows up across multiple Fox & Crow Group reviews in different contexts. Jeremy Heslop's prospecting training review covers how owners develop telephone confidence on the outbound side, and Roger Miranda's review addresses call anxiety for reps working through early outreach reluctance. Fox & Crow Group's MSP sales training program addresses all of these dimensions.
The principles Lubinus describes — presence, purpose, and genuine listening — are the same ones that make Fox & Crow's MSP sales training work across every outreach channel, and how those principles compound when they are part of a full MSP sales system is the clearest demonstration of what they build over time.