Eric Taylor MSP Business Development Review | Fox & Crow Group
Listen to this article
Browser text-to-speech
Eric Taylor Fox & Crow Group Review: Passion for Process and Business Development in the IT Channel
Thank you to Eric Taylor for this review of his experience with Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
In professional services, passion is not a marketing claim — it is something clients feel in how the work gets done. It shows up in the quality of the questions asked, the care taken in understanding the problem, and the commitment to a useful outcome even when the path is not obvious.
This Eric Taylor Fox & Crow Group review identifies exactly that quality in a few direct words.
"Really great team, with a clear passion for business processes and development."
Why Passion for Process Matters in MSP Consulting
The word "passion" is overused in business contexts. But in the specific domain of business process and development consulting for MSPs, it points to something real and differentiating.
Most consultants engage with process intellectually — they know the frameworks, they can analyze a workflow, they understand what good looks like in the abstract. What is rarer is a consultant who is genuinely energized by the puzzle of how a specific business actually operates, and who finds satisfaction in building the clarity that allows that business to function better.
Ian Richardson built and ran an MSP before founding Fox & Crow Group. That background gives his engagement with MSP business processes a quality that purely theoretical consultants lack: he has operated in the environment his clients are trying to improve. He knows where the friction points typically live, what processes tend to break under growth pressure, and what operational changes produce the most meaningful results.
That firsthand experience is what makes the passion Herrit describes real rather than performed.
Business Development in the IT Channel: What It Actually Requires
The phrase "business processes and development" covers a lot of ground. For MSPs, business development encompasses:
- Defining and refining the ideal client profile
- Building a repeatable sales process that works consistently
- Structuring marketing and outbound activity to generate predictable pipeline
- Creating the operational capacity to deliver on what sales promises
- Developing the leadership and team structure that supports growth
None of these happen in isolation. A strong sales process falls apart if delivery cannot keep up. A well-structured marketing programme generates leads that go nowhere if the sales team is not equipped to convert them. A great team cannot execute without clear processes to follow.
Fox & Crow Group's engagement with MSP business development addresses these interdependencies — not just optimizing one function in isolation, but helping clients understand how the pieces fit together.
What "Great Team" Looks Like in Practice
Taylor describes Fox & Crow Group as a "great team" — a straightforward observation that points to the collaborative dimension of the work.
Ian Richardson and Carrie Richardson bring complementary expertise:
- Ian's focus on strategic planning, go-to-market, and operational processes
- Carrie's focus on sales training, prospecting, lead generation, and IT channel positioning
That combination allows Fox & Crow Group to work across the full scope of what MSP business development requires — from market strategy through to individual sales coaching. Clients do not have to choose between strategy and execution; the team addresses both.
A Practical Takeaway
Eric Taylor's review captures something that is easy to overlook in evaluating professional services: the quality of engagement matters as much as the content of the advice.
Working with people who are genuinely invested in the problem produces different conversations, more honest feedback, and better outcomes than working with advisors who are going through the motions of a standard engagement.
That investment in the work — the passion Taylor identifies — is what makes the difference between consulting that produces a deliverable and consulting that produces change.
Explore MSP business development consulting with Fox & Crow Group.
See more Fox & Crow Group client testimonials and case studies.
Book a call to discuss business development for your MSP.
FAQ: MSP Business Process and Development Consulting with Fox & Crow Group
What does Fox & Crow Group mean by "business processes and development" for MSPs?
Fox & Crow Group works with MSPs on the full scope of business development — from defining ideal clients and building sales processes to structuring operations, marketing, and team development in ways that support consistent growth.
Why does operational MSP experience matter in a business development consultant?
A consultant who has actually run an MSP understands the specific pressures, trade-offs, and friction points that technical founders face. That lived experience produces more relevant advice than a framework-only approach.
Does Fox & Crow Group work on both strategy and execution?
Yes. Ian Richardson focuses on strategic planning and go-to-market, while Carrie Richardson focuses on sales training, prospecting, and lead generation. Together they address both the strategic and tactical dimensions of MSP business development.
How do I start working with Fox & Crow Group on MSP business development?
Book a strategy call with Fox & Crow Group to discuss where your business is today and what development priorities would have the most impact.
MSP owners evaluating whether to build an internal sales team or use fractional leadership will find Alex Permenter's review of Fox & Crow Group's fractional sales leadership work covers the owner freedom dimension directly. Fox & Crow Group's MSP sales team management and fractional leadership services are where both approaches connect.
The passion for business process and development Taylor identifies is what drives Fox & Crow's approach to MSP sales team management — and how that drive produces consistent results when applied to every stage of an MSP's sales process is worth exploring alongside this review.