Bob Coppedge MSP Sales Consulting Review | Fox & Crow Group
Listen to this article
Browser text-to-speech
Bob Coppedge Fox & Crow Group Review: Not for MSPs Who Want Comfortable
Thank you to Bob Coppedge for this characteristically direct review of his experience with Carrie Richardson, Co-Founder of Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
Most testimonials read like recommendations. This one reads like a warning — and it is a better testimonial for it.
Bob Coppedge, founder of Simplex-IT and one of the IT channel's most respected and candid voices, cuts straight to what matters.
"So, here's a different take. If you're looking to do a comfortable same old style of process, stay away from Carrie."
What "Comfortable Same Old Style of Process" Actually Costs an MSP
Coppedge's implicit message is clear: working with Carrie Richardson means doing things differently. The comfortable approach — the familiar patterns, the processes no one has challenged in years, the sales habits that feel safe because they have become routine — is precisely what gets examined and disrupted.
That disruption is the point.
In MSP sales and operations, the comfortable same-old approach has a well-documented cost. It keeps revenue flat when the market is growing. It keeps conversion rates low when competitors are improving. It keeps prospecting activity high and results low because the fundamentals of how conversations are structured have never been critically examined.
Most MSPs know they should be doing things differently. The gap between knowing and doing is often the absence of someone willing to challenge the comfortable patterns directly.
Carrie Richardson's Approach: Directness Over Comfort
The inverse of Coppedge's warning is clear: if you want real change, Carrie is the right advisor.
What makes her approach effective is the same quality that makes it uncomfortable for those who are not ready for it:
She will tell you what is actually happening. Not a diplomatically softened version of the truth, but an honest assessment of where your sales process is producing friction, where your prospecting approach is leaving opportunities on the table, and where the systems you rely on are less effective than you believe them to be.
She will challenge the assumptions you have stopped questioning. Every MSP has a set of beliefs about how their business should be run that have calcified over time. Some of those beliefs are correct. Others are outdated, misapplied, or simply wrong. Identifying and challenging the wrong ones is essential for growth — and most MSP owners cannot do it for themselves, because the assumptions are invisible from the inside.
She will push you past the point of comfort. Real improvement in sales performance — the kind that produces measurably better pipeline, more qualified meetings, and higher conversion rates — requires doing things that feel uncomfortable until they become natural. An advisor who keeps you in the comfort zone cannot produce that kind of change.
Why This Is the Right Kind of Review
Coppedge is widely known in the IT channel for saying exactly what he thinks. His platform at Simplex-IT and his presence in MSP peer groups have always been characterized by the same directness he describes in Carrie Richardson.
When someone with that reputation for candor describes an advisor as someone who will disrupt comfortable patterns — and frames that as a recommendation — it carries particular weight.
The MSPs who get the most from Fox & Crow Group's sales consulting are the ones who are genuinely ready to examine what they are doing and change what is not working. They are not looking for validation of their current approach. They are looking for an advisor who will help them perform at a level their comfortable patterns cannot reach.
If that describes you, Carrie Richardson is exactly who you should be talking to.
A Practical Takeaway
Comfort is not a growth strategy. The processes, habits, and assumptions that got an MSP to where it is today are unlikely to be the same ones that get it to the next level.
Working with an advisor who is willing — and equipped — to challenge the comfortable same-old is not always easy. But it is reliably more effective than working with one who is not.
Explore MSP sales consulting and coaching with Fox & Crow Group.
See more Fox & Crow Group client testimonials and success stories.
Book a call — and come ready for honest conversation.
FAQ: MSP Sales Consulting and Real Change with Fox & Crow Group
Is Fox & Crow Group's sales consulting right for every MSP?
No. The consulting works best for MSP owners who are genuinely ready to examine their current approach and change what is not working. Those who want validation of their existing process are likely to find the engagement uncomfortable.
What does it mean for a sales consultant to "challenge comfortable patterns"?
It means examining the habits, assumptions, and processes that have become routine — questioning whether they are actually producing results or just providing the comfort of familiarity — and replacing the ineffective ones with approaches that work better.
Is directness in a sales consultant a feature or a problem?
For MSP owners who want real improvement, directness is a feature. The honest feedback that is uncomfortable in the moment is almost always the feedback that produces meaningful change.
How do I know if I am ready to work with Fox & Crow Group?
If you are willing to have an honest conversation about what is and is not working in your MSP's sales process — and to act on what you hear — book a call with Fox & Crow Group and find out.
The pattern disruption Coppedge describes — an advisor willing to challenge what is comfortable — is a consistent theme in Jonathan Bullock's review as well, specifically in how Fox & Crow Group diagnoses systemic sales issues rather than surface-level ones. Elizabeth Copeland's coaching review covers the same dynamic from the strategy coaching side.
The same results-oriented directness Coppedge describes applies to how Fox & Crow structures MSP account management — challenging comfortable patterns in favor of a process that surfaces expansion opportunities deliberately, as documented across a full two-year MSP sales engagement.