Case Studies
MSP Sales Transformations
The results of doing the difficult work.
By implementing the MSP Sales Process on top of a modular, customizable Membrain CRM, Agilitec transitioned from chaotic, founder-dependent selling to a structured, scalable system tailored to how MSPs actually sell.
The Outcome
Streamlined communication, intuitive workflows, and a repeatable engine for pipeline growth and account expansion — without the rigidity or complexity of generic tools.
BestMacs broke through years of failed sales attempts with just one cold calling script tailored for MSPs. After struggling with outsourced agencies, expensive coaching, and ineffective templates, Brian Best found success through Carrie Richardson's focused cold calling training.
The Outcome
With minimal time investment and zero consultants, he landed a qualified lead the very next day — and reignited his excitement for sales.
By switching from a PSA-based approach to a real, MSP-designed sales system, 365 Technologies turned disorganized data into a structured, scalable engine — integrating coaching, CRM, and task management in one flow.
The Outcome
Fueled real growth from $100K to $350K+ in annual project revenue.
Brightworks moved from reactive hustle to intentional growth — rooted in behavior, feedback, and structure — by treating sales as an evolving system, not a band-aid.
The Outcome
Churn dropped. CSAT climbed. Upsell revenue grew. Referrals restarted.
Skytide went from pipeline chaos to a repeatable, coachable sales engine — by installing the MSP Sales Process and adding real leadership muscle after merging two MSPs.
The Outcome
Predictable growth instead of guesswork. Higher-margin deals. A pipeline reps and management could both trust.
The Channel Speaks
In Their Own Words
37 MSP leaders and channel professionals on working with Fox & Crow Group.
Ian and Carrie have left an amazing impression on me. Their business acumen is solid, advice is friendly yet direct, and their IT channel experience is deep.
Ian and Carrie have unique backgrounds that complement each other and make them a formidable business consulting team that can positively impact your business.
We could not be happier with Carrie's consulting services. She seamlessly integrated into our team and started acting proactively in our interest almost immediately.
Absolutely loved the programme we ran with Ian — it provided insights into the missing link for us in our customer profiling and market approach.
I've had the pleasure of working with Carrie for 10 years. There are very few people willing to give you the honest truth about what you need to do.
Have worked with Ian for nearly 15 years across a variety of projects and initiatives — highly recommend partnering with Fox & Crow.
If you're looking to do a comfortable same old style of process, stay away from Carrie. She will push you further than you thought possible.
Ian brings his unique perspectives and skills to create a meaningful and purpose-driven experience for the business strategy session.
Have worked with Ian for nearly 15 years across a variety of projects. His ability to drive clarity and alignment is unmatched.
There are a lot of sales courses that teach 'how to sell'. Too many of them drop the ball on the most important element — mindset.
The MSP Exit webinar series that Ian and Carrie launched was one of the best M&A educational series I've ever attended.
We had noticed our sales consultant had picked up bad habits and was way too rushed in his approach. Carrie's training corrected that completely.
The Next Step
What It Costs
Understand the commitment required to build an accountable sales system.