K Herrit MSP Sales Training Review | Fox & Crow Group
Listen to this article
Browser text-to-speech
K Herrit Fox & Crow Group Sales Training Review: A Learning Experience That Drives Team Growth
Thank you to K Herrit for this review of their experience working with Ian Richardson, Co-Founder of Fox & Crow Group.
First Published: October 1, 2025
Last Updated: May 1, 2026
MSP sales training produces two kinds of outcomes. The first is short-term: reps leave a session with new information and a temporary boost in motivation. The second is structural: the team develops capabilities that bring them closer to goals they have been working toward for months or years.
The second kind is rarer and more valuable. This K Herrit Fox & Crow Group sales training review points to that deeper outcome.
"Ian delivers a great learning experience. It has really helped our team grow, and move closer to our goals."
What "Great Learning Experience" Means in MSP Sales Training
In the IT channel, learning experiences vary enormously in quality. Some training programs deliver content that is theoretically sound but practically disconnected from the realities of selling managed services. Others are grounded in real MSP experience but packaged in a format that does not transfer well to the actual team.
A great learning experience, in the context of MSP sales training, combines:
Relevant content. The material speaks directly to how managed services are sold — the specific objections, the typical buyer skepticism, the sales cycle dynamics, and the competitive landscape that MSP professionals navigate every day.
Accessible delivery. Complex ideas about sales process, discovery, and qualification need to be presented in a way that a technical team can absorb and apply. Ian Richardson's background running an MSP shapes how he teaches — practical first, theoretical second.
Immediate applicability. Training that requires weeks of additional study before it produces results loses momentum. The best sessions leave participants with something specific they can do differently in their next conversation.
When all three are present, participants describe the experience the way Herrit does: great.
Team Growth as a Meaningful Metric
Herrit identifies team growth as a direct outcome of the training — and that is a meaningful indicator. Not just individual improvement, but the team moving forward together.
Team-level growth in MSP sales often requires:
- Shared language around the sales process so reps can coach each other
- Consistent qualification criteria so pipeline reviews are productive
- A common understanding of what a good discovery conversation looks like
- Aligned expectations about what success at each stage of the cycle looks like
When training produces individual skill gains but no team-level alignment, improvements tend to stay siloed. When training brings the team to a shared framework, the gains compound — because better conversations, better handoffs, and better coaching reinforce each other.
Moving Closer to Goals: The Strategic Purpose of Sales Training
The most significant detail in Herrit's review is the connection between training and goals. The training helped the team move closer to where they were trying to go.
That framing elevates sales training from a tactical investment to a strategic one. MSP sales training is not just about teaching reps to make better calls — it is about building the capability that allows the business to execute its growth plan.
For MSPs with specific revenue targets, market expansion objectives, or new service launch goals, the question is not whether to invest in sales capability, but how to do it in a way that connects to the specific goals the business is working toward.
Ian Richardson's work with MSP teams consistently starts with understanding those goals — so that the training is shaped by where the business needs to go, not just by a standard curriculum.
Explore MSP sales training and team development with Fox & Crow Group.
See more Fox & Crow Group client testimonials and success stories.
Book a call to discuss sales training for your MSP team.
FAQ: MSP Sales Team Training and Development with Fox & Crow Group
What makes MSP sales training effective at the team level?
Effective team-level MSP sales training produces shared language, consistent process, and aligned expectations — so that improvements reinforce each other rather than staying siloed with individual reps.
How does Fox & Crow Group connect sales training to business goals?
Fox & Crow Group starts each engagement by understanding the specific outcomes the MSP is working toward — revenue targets, new markets, service expansion — and structures training around those objectives.
Is Fox & Crow Group's sales training suitable for a whole team or just individuals?
Both. Fox & Crow Group works with individual MSP owners and sales reps as well as full sales teams. The approach is adapted based on the team's size, current capability, and specific growth goals.
How do I get started with MSP sales training from Fox & Crow Group?
Book a strategy call with Fox & Crow Group to discuss your team's current state and what a training engagement would look like for your specific situation.
The team development perspective here connects to Chris Barnes's MSP sales training experience — both cover how Fox & Crow Group's training approach works for teams rather than individual reps in isolation. For the discovery-specific dimension, Izzy Amado's coaching review covers how those same skills show up at the individual call level.
MSP sales teams whose training produces motivation without lasting behavioral change can explore what a structured MSP sales training path looks like when it connects to real goals — and can see how that foundation builds into a full MSP sales system that compounded over two years.