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MSP Sales Meetups In San Diego

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AuthorCarrie RichardsonCo-FounderFox & Crow Group
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I’m in San Diego the week of September 21, and I’m hosting three informal meetups for MSP owners, sales leaders, marketers, and anyone else who wants to talk honestly about what is and is not working in MSP sales and marketing.

No agenda. No slide deck. No badge scan. You don’t even need to RSVP.

Just show up, order whatever you want, and join the conversation. It’s cash and carry: buy your own coffee, cocktail, or cigar. If you RSVP by text or email before you arrive, your first one is on me.

San Diego coastline and neighborhood at sunsetSan Diego coastline and neighborhood at sunset

Three MSP Sales Meetups in San Diego

Pick the day, time, and setting that work for you. Come to one meetup or join me for all three.

Monday, September 21: Happy Hour at Pacific Beach Hideaway

Time: 3:00–6:00 p.m.

Location: Pacific Beach Hideaway
4474 Mission Blvd
San Diego, CA 92109

Get directions to Pacific Beach Hideaway

We’re starting easy. Grab a drink, grab a seat, and let’s talk about whatever is actually on your mind, whether that’s why your referrals dried up, why your last three SDR hires did not work out, or what your team needs to do differently to create pipeline.

Tuesday, September 22: Coffee at Lofty Coffee Co.

Time: 7:00–10:00 a.m.

Location: Lofty Coffee Co.
444 W Cedar St
San Diego, CA 92101

Get directions to Lofty Coffee Co.

Come as you are. Run, bike, or stop in on your way to the office. Bring the sales or marketing question you have been trying to solve and let’s work through it over coffee.

Wednesday, September 23: Cigars at Churchill Cigar Lounge

Time: 2:00–6:00 p.m.

Location: Churchill Cigar Lounge
2415 San Diego Ave, Suite 102
San Diego, CA 92110

Get directions to Churchill Cigar Lounge

This is the last stop: a slower pace and room for longer conversations. If you want to dig into pipeline, pricing, or why your marketing spend is not converting into MRR, this is the meetup to catch.

Why Join Me?

I’ve spent roughly 15 years generating leads for MSPs.

I’ve heard every version of “our referrals used to be enough,” and I’ve watched a lot of good IT companies stall because nobody wanted to have an honest conversation about what their sales process actually looked like.

You do not build a sales pipeline by sitting in your office pretending the phone will ring. You build it by talking to people in person, without a pitch deck between you.

That is what these San Diego MSP meetups are about: three chances to talk to an expert for free, three different settings, and one topic: sales and marketing for MSPs. No catch.

No List. No Spam. Just Show Up.

You do not need to register, fill out a form, or join a marketing list.

If you want to RSVP so I know you’re coming, text 517-243-3516 or email [email protected]. Your first coffee, drink, or cigar will be on me.

If you show up and do not know what I look like, text me.

Can’t make one of these times but still want to connect? I’ll be in San Diego all week. Email me and we’ll find another time and place that works.

Carrie Richardson speaking on stage at ScaleCon25Carrie Richardson speaking on stage at ScaleCon25

If you’re in San Diego for ScaleCon26, I’ll be in town throughout the event connecting with friends from last year’s conference. Check out my talk from ScaleCon25 here.

I look forward to seeing you in San Diego.

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