Content Marketing Strategy for MSPs

Content Marketing Strategy

Example: Carrie Richardson Featured In Authority Magazine

Last year, Carrie was featured in Authority Magazine in an article about** "Self Made Women."** This is an excellent example of how Carrie's** content marketing strategy** positioned her as an expert and won** earned media**.

If you’ve ever wondered where the idea for Managed Sales Pros came from, or** how an unemployed, pregnant kickboxer built two successful marketing agencies from nothing**, this in-depth feature answers those questions and more.

Check it out!

Authority Magazine: Self Made Women

Thought Leadership Content Marketing

Earned media is an important part of any marketing strategy for a business leader who relies on being seen as an** expert or an authority**.** Content marketing** is one part of that strategy.

You can’t be a thought leader if you’re not sharing your thoughts. - Carrie Richardson

Content Marketing and Website Authority

A content marketing strategy relies on people being able to** find you online**.

What is Website Authority?

Website authority is kind of like a Google popularity contest. The more Google** trusts the sites you’re linked to**, the more it will reward you with** higher rankings**.

Your website authority tells Google whether or not** you’re an expert**.

While this is a simple overview, Google determines this by:

The number of other websites linked to your site.
The quality of those websites (high-value content vs. spam).

Put simply:

‍ Being linked to the right sites** helps** you. Being linked to the wrong sites** hurts** you.

Why Authority Magazine Helps

Authority Magazine publishes on a platform called Medium, which has a** website authority score of 94** (out of 100).

That’s why if you Google “Carrie Richardson”, you’ll likely see the Medium article** before** her own website.

As you get published more often on high-authority sites, your own website will grow in authority and visibility.

Curious about your own website authority? We can check it for you!

Schedule some time with Carrie here!

Earned Media and Content Marketing

Fox & Crow Group can help position** you** as a** thought leader**, resulting in earned media.

What is Earned Media?

Earned media is just that – media exposure that you earned vs. paid for.

Why Earned Media Matters

✅ Boosts your marketing & sales efforts ✅ Improves SEO rankings ✅ Strengthens brand authority

Are you looking for:

Speaking engagements?
Podcast appearances?
Opportunities to share your unique story?

The more publications, organizations, and associations feature you and your business, the** more likely** you’ll be invited to share your thoughts** with different audiences—both online and in person!**

Do I Need Earned Media to Succeed in Content Marketing?

You don’t need to be published in major publications to improve your content marketing strategy.

You can provide content to companies for publishing on their websites.

Example: Carrie built website authority for Managed Sales Pros by contributing to:

SmarterMSP
Channel Partners
Channel Pro Network
MSP Mentor
Talkin’ Cloud
Vendor partner websites (Huntress, Zix, Auvik Networks, Syncro, etc.)

This not only positioned her as an expert to her peers but also to** Google’s algorithm!**

✅ Bonus Tip: Providing** client testimonials** on partner sites can also improve your website authority** if they link back to you!**

How Do You Get Started With Content Marketing?

Step 1: Start by** sharing your thoughts** on your** own blog**.

If you have no content on your website, prospects won’t stay there, and you won’t position yourself as an expert.

Do This Now:

Google yourself or your business.
What do you find?
If there’s nothing valuable, it’s time to start creating content!

Need Help With Content Marketing?

Schedule a 30-minute call with Carrie to learn more about:

Ghostwriting
PR queries
Content marketing strategies
Earned media opportunities

Let’s build your authority and visibility today!

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Get Some Exposure on the WIN Podcast!

Carrie Richardson interviews entrepreneurs every week on her podcast - if you're interested in being a guest, you can sign up right here!