MSP Social Media Marketing By Ian Richardson, Principal Consultant & Managing Partner, Fox & Crow Group LLC I don’t like social media. I don’t have a Facebook, Instagram, TikTok, or any of those networks. I think social media is a big waste of time. Chasing...
MSP Exit: Everyone Exits from their MSP. By Ian Richardson, Principal Consultant, Fox & Crow “Everyone exits from their MSP, either horizontally or vertically." Arlin Sorensen from ConnectWise is fond of that line. Full disclosure, I may have paraphrased it. I...
MSP Sales Process protects margins By Ian Richardson, Principal Consultant, Fox & Crow I’ve a bit different of an article today. This stems from a question that came across my desk on social media. I’ve quoted the question below. “Do you ever get sales guys...
MSP Project Kickoff calls By Ian Richardson, Principal Consultant, Fox & Crow An interesting question ran by my social channels the other day. The basis of the question was how to kick off an MSP project with a client. They were struggling with misfires on their...
MSP Client Concentration By Ian Richardson, Principal Consultant, Fox & Crow Preparing to sell a managed services provider is hard work. You must get your house in order in every sense of the word. Customer contracts Employment agreements Vendor relationships...
Do you need marketing at your MSP? By Ian Richardson, Principal Consultant, Fox & Crow I speak with a lot of managed service provider owners who "need marketing." Need is such a strong word. Need implies necessity – without it we won’t survive. We need water, air,...
Why MSP Marketing Efforts Fail By Ian Richardson, Principal Consultant, Fox & Crow Managed services providers struggle with marketing efforts. There are dozens of “experts” all preaching different strategies. Everyone has the “right method” that, if you follow...
Culture and Core Values By Ian Richardson, Principal Consultant, Fox & Crow Group Core Values are a powerful strategic planning tool. Properly implemented, they define behavioral expectations for your company. You can use them to assess candidate alignment with...
MSP Sales Discovery Success By Ian Richardson, Principal Consultant, Fox & Crow My friend Walter Crosby from Helix Sales Development clued me in on a "secret" early on in our friendship. We were on my porch in East Lansing, enjoying a pair of Cuban cigars in...
Longform Content Strategy By Ian Richardson, Principal Consultant, Fox & Crow Content creation is hard work (even with the advances in AI technology) and longform content strategy is an important skill to master when you're adding content marketing to your...