MSP Project Kickoff calls By Ian Richardson, Principal Consultant, Fox & Crow An interesting question ran by my social channels the other day. The basis of the question was how to kick off an MSP project with a client. They were struggling with misfires on their...
MSP Client Concentration By Ian Richardson, Principal Consultant, Fox & Crow Preparing to sell a managed services provider is hard work. You must get your house in order in every sense of the word. Customer contracts Employment agreements Vendor relationships...
Do you need marketing at your MSP? By Ian Richardson, Principal Consultant, Fox & Crow I speak with a lot of managed service provider owners who "need marketing." Need is such a strong word. Need implies necessity – without it we won’t survive. We need water, air,...
Why MSP Marketing Efforts Fail By Ian Richardson, Principal Consultant, Fox & Crow Managed services providers struggle with marketing efforts. There are dozens of “experts” all preaching different strategies. Everyone has the “right method” that, if you follow...
Culture and Core Values By Ian Richardson, Principal Consultant, Fox & Crow Group Core Values are a powerful strategic planning tool. Properly implemented, they define behavioral expectations for your company. You can use them to assess candidate alignment with...
MSP Sales Discovery Success By Ian Richardson, Principal Consultant, Fox & Crow My friend Walter Crosby from Helix Sales Development clued me in on a "secret" early on in our friendship. We were on my porch in East Lansing, enjoying a pair of Cuban cigars in...
Longform Content Strategy By Ian Richardson, Principal Consultant, Fox & Crow Content creation is hard work (even with the advances in AI technology) and longform content strategy is an important skill to master when you're adding content marketing to your...
Cost of an Opportunity By Ian Richardson, Principal Consultant, Fox & Crow Group Opportunities are exciting – everyone enjoys a good opportunity. Building something new. Momentum and the associated excitement as a project takes off. Reality can sing a different...
Content Creation requires Process Process lets anyone do any job, and marketing content creation is no different. Effective, documented process pays its weight in gold. You can plan organization resources allocation. You set expectations for effort You map out impact...
Thought Leadership Presentations By Ian Richardson, Principal Consultant, Fox & Crow Group Inspired by Thursday Process with guest Scott Wright, Click Armor Thought Leadership Presentations The dreaded topic of public speaking – you either love it or hate it. I’ve...