Build an MSP Sales Process That Doesn't Depend on You
The MSP Sales Process is software for managed service providers that delivers the playbooks, manages the cadence, and supports the coaching needed to turn founder-led selling into a sales function that runs without you.
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In Their Own Words
“Working with Fox and Crow has been one of the big enablers for me to become semi-retired. We finished last year as our best year ever — and beat it in just the first six months of this year. I spend less than two hours a week on sales now, and the business keeps growing every single month.”
Where Is Your MSP Sales Process Breaking?
Answer 6 questions to find out where your team is stuck on the mountain.
Question 1 of 6
Who closes most of your new business today?
The Platform
Everything Your MSP Sales Team Needs Inside Your MSP Industry-Specific CRM
An MSP sales training LMS, MSP CRM activity tracking, MSP call audit engine, automated MSP sales coaching, continuing MSP sales education, and MSP sales pipeline reporting—inside one industry-specific CRM.
01
MSP Sales Training LMS
A 37-course library built for the MSP sales cycle. Learning paths are assigned automatically each week based on each rep's lowest-scoring performance dimensions.
02
MSP CRM Activity Tracking
Every MSP sales rep action is logged against the defined process inside your MSP industry-specific CRM. No shadow spreadsheets. No missing data.
03
MSP Call Audit Engine
The MSP call audit engine scores outbound calls, discovery calls, and proposal meetings automatically against defined performance dimensions.
04
Automated MSP Sales Coaching
Automated MSP sales coaching identifies the gap after every audit, names the behavior to correct, and assigns the course to fix it.
05
Continuing MSP Sales Education
Continuing MSP sales education assigns the next training module automatically based on performance gaps. No manager required to queue it up.
06
MSP Sales Pipeline Reporting
MSP sales pipeline reporting shows where deals stall, which reps are converting, and what the forecast actually means.
The Challenge
Most MSP sales rely on hope and heroics.
You hire a rep, expecting a pipeline. Instead, you get activity without outcomes. Deals stall. Pricing is pressured. You step in to close the meaningful accounts yourself.
That is not a sales system. That is an owner bottleneck. If you want to scale beyond your own capacity, you have to build a process that works regardless of who is running it.
"We don't sell magic. We sell discipline. The route to the summit is already mapped—you just have to be willing to climb it."
— Ian Richardson, Founder, Fox & Crow Group, Inc.
The Route
The MSP Sales Process
Six stages to predictable pipeline and scalable growth. You cannot skip a step.
MSP Sales Process is a proprietary software platform built by Fox & Crow Group. It includes four integrated modules: a 37-course LMS with auto-assigned learning paths, an AI call auditing and coaching engine, a CRM-as-a-Service layer with versioned quarterly releases, and a candidate assessment and hiring module. The six stages below define how the platform is structured and deployed.
Hire the team
Stage: Base Camp
Build the right foundation before you climb.
Train the rep
Stage: Guide Check
Execution under pressure is what separates guides from tourists.
Create pipeline
Stage: Trailhead
A reply is not the climb.
Manage execution
Stage: Climb Control
You cannot guide every climb yourself forever.
Improve deals
Stage: Ridgeline
Deal quality is earned before the proposal.
Grow accounts
Stage: Trail Loop
The summit is not the end of the journey.
The Outcome
The view from the summit.
Predictable Pipeline
Stop guessing where next month's revenue is coming from. Build a machine that consistently creates qualified conversations.
Visible Forecast
Know exactly what deals are closing, when, and why. Replace gut-feel forecasting with rigid stage criteria.
Owner Freedom
Grow your MSP without having to personally close every strategic deal. Step back and manage the system.
Questions, Answered
About The MSP Sales Process
Clear answers for MSP founders evaluating a repeatable sales system.
What is the MSP Sales Process?+
The MSP Sales Process is a proprietary software platform built for managed service providers. It brings sales training, AI call auditing and coaching, CRM-as-a-Service, and candidate assessment into a six-stage sales process.
Is the MSP Sales Process a CRM for MSPs?+
The MSP Sales Process includes a CRM-as-a-Service layer, but it is more than a CRM. The MSP Sales Process connects process stages, training, activity tracking, call coaching, and pipeline reporting so sales execution can be managed as one system.
Who is the MSP Sales Process for?+
The MSP Sales Process is built for MSP founders and sales leaders who want a repeatable sales process that their team can execute without every important deal depending on the owner.
What are the six stages in the MSP Sales Process?+
The six stages in the MSP Sales Process describe the work required to build and grow an MSP sales team:
- Base Camp — hire the team and build the right foundation before you climb.
- Guide Check — train the rep and prove execution under pressure.
- Trailhead — create pipeline and build qualified opportunities; a reply is not the climb.
- Climb Control — manage execution so the owner does not have to guide every climb.
- Ridgeline — improve deal quality and protect value before the proposal.
- Trail Loop — grow accounts because the summit is not the end of the journey.
How does the MSP Sales Process help MSP founders?+
The MSP Sales Process helps MSP founders by giving them visibility into activity, coaching, deal quality, and forecast discipline while building a sales function that can keep moving without the founder personally closing every strategic opportunity.
The Next Step
Understand the System
See the six stages of The MSP Sales Process and learn why skipping steps guarantees failure.