Blog
Do you need Marketing at your MSP
Do you need marketing at your MSP? By Ian Richardson, Principal Consultant, Fox & Crow I speak with a lot of managed service provider owners who "need marketing." Need is such a strong word. Need implies necessity – without it we won’t survive. We need water, air,...
Why MSP Marketing Efforts Fail
Why MSP Marketing Efforts Fail By Ian Richardson, Principal Consultant, Fox & Crow Managed services providers struggle with marketing efforts. There are dozens of “experts” all preaching different strategies. Everyone has the “right method” that, if you follow...
Culture and Core Values
Culture and Core Values By Ian Richardson, Principal Consultant, Fox & Crow Group Core Values are a powerful strategic planning tool. Properly implemented, they define behavioral expectations for your company. You can use them to assess candidate alignment with...
MSP Sales Discovery
MSP Sales Discovery Success By Ian Richardson, Principal Consultant, Fox & Crow My friend Walter Crosby from Helix Sales Development clued me in on a "secret" early on in our friendship. We were on my porch in East Lansing, enjoying a pair of Cuban cigars in...
Longform Content Strategy
Longform Content Strategy By Ian Richardson, Principal Consultant, Fox & Crow Content creation is hard work (even with the advances in AI technology) and longform content strategy is an important skill to master when you're adding content marketing to your...
Cost of an Opportunity
Cost of an Opportunity By Ian Richardson, Principal Consultant, Fox & Crow Group Opportunities are exciting – everyone enjoys a good opportunity. Building something new. Momentum and the associated excitement as a project takes off. Reality can sing a different...
Content Creation requires Process
Content Creation requires Process Process lets anyone do any job, and marketing content creation is no different. Effective, documented process pays its weight in gold. You can plan organization resources allocation. You set expectations for effort You map out impact...
Thought Leadership Presentations
Thought Leadership Presentations By Ian Richardson, Principal Consultant, Fox & Crow Group Inspired by Thursday Process with guest Scott Wright, Click Armor Thought Leadership Presentations The dreaded topic of public speaking – you either love it or hate it. I’ve...
Strategic Planning Facilitators
Strategic Planning Facilitators By Ian Richardson, Principal Consultant, Fox & Crow Group Inspired by Thursday Process with guest Paul Azad, Service Tree Strategic Planning Facilitators Strategic planning starts with problems, beliefs, and desires. That room of...
Growing your LinkedIn Network
Growing your LinkedIn Network By Ian Richardson, Principal Consultant, Fox & Crow Inspired by Thursday Process with guest Scott Wright, Click Armor Growing your LinkedIn Network “Why do I need to focus on growing my LinkedIn Network?" That is a common question I...