Longform Content Strategy By Ian Richardson, Principal Consultant, Fox & Crow Content creation is hard work (even with the advances in AI technology) and longform content strategy is an important skill to master when you're adding content marketing to your...
Cost of an Opportunity By Ian Richardson, Principal Consultant, Fox & Crow Group Opportunities are exciting – everyone enjoys a good opportunity. Building something new. Momentum and the associated excitement as a project takes off. Reality can sing a different...
Content Creation requires Process Process lets anyone do any job, and marketing content creation is no different. Effective, documented process pays its weight in gold. You can plan organization resources allocation. You set expectations for effort You map out impact...
Thought Leadership Presentations By Ian Richardson, Principal Consultant, Fox & Crow Group Inspired by Thursday Process with guest Scott Wright, Click Armor Thought Leadership Presentations The dreaded topic of public speaking – you either love it or hate it. I’ve...
Strategic Planning Facilitators By Ian Richardson, Principal Consultant, Fox & Crow Group Inspired by Thursday Process with guest Paul Azad, Service Tree Strategic Planning Facilitators Strategic planning starts with problems, beliefs, and desires. That room of...
Growing your LinkedIn Network By Ian Richardson, Principal Consultant, Fox & Crow Inspired by Thursday Process with guest Scott Wright, Click Armor Growing your LinkedIn Network “Why do I need to focus on growing my LinkedIn Network?" That is a common question I...
Employee Feedback: Anonymous Questions hold CEOs accountable By Ian Richardson, Principal Consultant, Fox & Crow Inspired by Thursday Process with guest Emily Glass, CEO of Syncro Employee Feedback is difficult to get Sir Richard Branson said: “If you take care of...
Recognizing MSP Opportunities By Ian Richardson, Principal Consultant, Fox & Crow Group LLC Recognizing opportunities is a key entrepreneurial skill set. Like any skill, you must practice and hone it to recognize mastery. If we look at thinking wavelength(1) you...
How to start marketing with a theme By Ian Richardson, Principal Consultant, Fox & Crow Inspired by Thursday Process with guest Taher Hamid, MSP Camp How to start marketing with a theme Starting marketing is a bear of task. If marketing efforts fail, the impact is...
Culture of Accountability Making sure perspective isn’t an attack By Ian Richardson, Principal Consultant, Fox & Crow Back when I ran my I.T. shop, I found a lot of fear of blame. There's always a "problem of the day." Whatever it was - people didn't want to own...