Test - Draft

When Allan found the Fox & Crow Group’s MSP Sales Process, he wasn’t just looking for another tool. He needed something that worked the way an MSP actually operates. Delivered through a customized implementation of Membrain CRM, the MSP Sales Process isn’t just a pipeline tracker. It’s a complete framework for MSP sales—from cold outreach to client expansion.

Discover how Cork is redefining MSP event strategy at Pax 8 Beyond 2025. In this behind-the-scenes look, CRO Andrew Mora shares how the company shifted from a warranty-first message to a platform-led approach that MSPs are adopting as a go-to-market asset. Learn how Cork uses rapid-fire demos, CRM-integrated lead capture, and adaptive booth tactics to turn trade show traffic into qualified pipeline. Whether you're a vendor planning your next event or an MSP evaluating new solutions, this post is packed with real-world insights on how to stand out and win at channel events.

Most managed IT services providers hit a growth wall around $2M in revenue—and many try to break through it by hiring an outsourced lead generation firm. But for MSPs, outsourced lead generation often fails to deliver consistent, qualified meetings. Why? Because third-party agencies rarely understand your market, use generic scripts, and cycle through inexperienced reps who don’t know how to sell your value. Fox & Crow Group buildssales systems that help MSPs grow.