Grow Your MSP Without Breaking the Bank: The Fox & Crow MSP Sales Process
Growing a Managed Service Provider (MSP) business can be challenging, especially when sales training and lead generation services come with high price tags. But the reality is, you don’t need to spend thousands of dollars to grow your MSP. Success in sales comes down to following a repeatable, proven process that works—without the need for expensive sales consultants or outsourced lead generation.
That’s where the Fox & Crow Group MSP Sales Process comes in. Designed specifically for MSPs of all sizes, this process helps you learn how to cold call for MSPs, land new clients, and build a sustainable sales pipeline—all at an affordable price.
Subscribe here and get immediate access to online training that really works for MSP owners AND MSP sales teams!
Cold Calling for MSPs: A Real-World Success Story
Many MSP owners struggle with sales, believing they either need a natural talent for selling or a big budget to outsource it. But that’s simply not true. Take Brian Best of BestMacs, for example.
Like many MSPs, Brian was hesitant about cold calling.
He spent years trying different sales strategies, often investing in outsourced services that didn’t deliver results.
Everything changed when he discovered Carrie Richardson’s online videos about cold calling for MSPs!
Brian Watched Three Hours of Cold Calling Videos and Used Our MSP Cold Calling Script - and got a qualified lead the first day he tried it!
After watching just a few hours of training, he applied the techniques and quickly landed new prospects—without spending a dime on coaching, consulting, lead generation firms or hiring employees!
"I went from dreading this activity to I can't wait to do more later today." – Brian Best, BestMacs
If a few hours of watching Carrie's video content could transform Brian’s sales approach, imagine what’s possible when you follow a structured, affordable MSP sales process designed to help you grow your business.
The Fox & Crow MSP Sales Process: The Right Fit for Any MSP
One of the biggest myths about MSP sales is that you need a massive budget to make it work.
The Fox & Crow MSP Sales Process is designed to be effective for businesses of all sizes, whether you’re a solo MSP looking to grow your MSP steadily or a larger provider aiming to scale.
Here’s what makes it different:
- Affordable and Practical – Unlike expensive sales courses or outsourced lead generation services, Fox & Crow offers an MSP-specific sales process that works on any budget.
- Tailored for MSPs – Many generic sales programs miss the nuances of selling IT services. This process is built exclusively for MSPs.
- Proven to Deliver Results – As Brian Best’s experience shows, following a repeatable cold calling process for MSPs leads to real results—without being a sales guru.
Why Learning to Cold Call for MSPs is Essential
A common mistake MSPs make is trying to avoid sales altogether, hoping they can rely solely on referrals or outsourcing their sales efforts. The truth is, learning how to cold call for MSPs can be a game-changer.
Carrie Richardson, co-founder of Fox & Crow Group, explains it best:
"Sales isn’t magic, it’s not hard, but it is very process-driven. You have to follow the process to get the results, and you actually have to do the work."
Once you understand how to make cold calling work for your MSP, everything changes.
You’ll no longer fear sales; you’ll be able to confidently connect with potential clients, schedule meetings, and close deals.
Cold Calling for MSPs: Why the Right Process Matters
Many MSP owners believe that outsourcing sales or buying leads is the easiest way to grow. They forget that lead generation agencies have the same challenges as they do - hiring, training and managing employees. This is compounded by MSP lead generation agencies paying lower than average BDR salaries, experiencing constant employee churn, and managing a revolving door of MSP clients with misaligned expectations.
As Carrie points out:
"Nobody wants to be a telemarketer. Everyone hates it so much we had to give it a fancy name to trick people into taking the job."
The key to successful MSP sales isn’t about finding a magic shortcut—it’s about learning how to cold call for MSPs the right way.
The Fox & Crow Sales MSP Sales Process teaches MSPs how to generate leads, build relationships, and grow their MSP in a way that’s sustainable and cost-effective.
Start Growing Your MSP with an Affordable, Proven Sales Process
The Fox & Crow Group MSP Sales Process isn’t just another sales consulting service.
It’s a practical, affordable sales solution for MSPs who are serious about growth.
Whether you're a solo MSP or a growing team, this process is designed to help you master sales for MSPs and take control of your sales pipeline. When you grow out of calling yourself, you'll have the tools you need to educate, manage and coach your first sales hire - and the one after that....
A Proven MSP Sales Process Built By Over 5 Million MSP Cold Calls!
Brian Best proved that you don’t need to be a natural salesperson or spend thousands on outsourced sales to win new business.
Now it’s your turn.
Are you ready to take control of your MSP growth without spending a fortune? Learn more about the Fox & Crow MSP Sales Process today.
If Brian can do it, so can you.
Sales doesn’t have to be hard—you just need the right process.
