How Brightworks IT Revamped Their MSP Sales Strategy with The MSP Sales Process
Struggling to Grow Your MSP? You’re Not Alone.
For many managed IT service providers (MSPs), sales is the hardest part of growth. The challenge isn’t just finding new leads—it’s building a repeatable, scalable process that works.
Brightworks IT, a fast-growing MSP, faced this exact challenge. Like many others, they tried outsourcing lead generation, hiring sales reps, and experimenting with different sales tactics—without success.
That’s when they turned to The MSP Sales Process—and everything changed.
The Sales Challenges Brightworks IT Faced
Doug Miller, CEO of Brightworks IT, knew their sales process needed work. Their team was:
❌ Wasting time on bad-fit prospects
❌ Struggling with inconsistent sales performance
❌ Burning money on outsourced lead generation without results
They needed a structured, proven approach to MSP sales—one that didn’t rely on expensive agencies or sales unicorns.
Why Brightworks IT Chose The MSP Sales Process
After researching different solutions, Doug’s team found The MSP Sales Process—a platform built exclusively for MSPs looking to take control of their sales.
Here’s why they made the switch:
✔️ A Proven Framework – Instead of trial and error, they followed a step-by-step process designed for MSP growth.
✔️ Stronger Sales Skills – Their team learned how to prospect, nurture leads, and close deals effectively.
✔️ Better Lead Conversion – They stopped wasting leads and started having better sales conversations.
“With The MSP Sales Process, we finally have a sales system that works. It’s given us the clarity and confidence to grow our business without relying on outsourced lead generation.”
— Doug Miller, CEO, Brightworks IT
The Results: A Scalable MSP Sales Engine
Since implementing The MSP Sales Process, Brightworks IT has:
✅ Adopted a predictable, repeatable MSP sales system
✅ Learned how to increase their pipeline with high-quality opportunities
✅ Started to develop a confident, skilled sales team
Doug’s experience proves that MSPs don’t need to gamble on expensive agencies or magic-bullet hires. With the right process, any MSP can build a reliable sales engine.
Want to Build a Scalable MSP Sales Process? Start Here.
If you’re struggling to grow, don’t keep guessing at sales strategies. Check out these resources to start building a sustainable sales system today:
📌 Three Keys to MSP Prospecting Success – Learn the essentials of MSP prospecting.
📌 7 Tips for MSP Business Success – Practical strategies to grow your MSP.
📌 Growing an MSP Business – Insights into scaling your IT services company.
🚀 Watch Doug Miller’s Full Testimonial
🎥 Watch the Full Interview with the Brightworks IT Leadership Team
🔹 Learn More About The MSP Sales Process
