Content Marketing Strategy
Example: Carrie Richardson Featured In Authority Magazine
Last year, Carrie was featured in Authority Magazine in an article about "Self Made Women." This is an excellent example of how Carrie's content marketing strategy positioned her as an expert and won earned media.
If you’ve ever wondered where the idea for Managed Sales Pros came from, or how an unemployed, pregnant kickboxer built two successful marketing agencies from nothing, this in-depth feature answers those questions and more.
👉 Check it out!
🔗 Authority Magazine: Self Made Women
Thought Leadership Content Marketing
Earned media is an important part of any marketing strategy for a business leader who relies on being seen as an expert or an authority. Content marketing is one part of that strategy.
💡 You can’t be a thought leader if you’re not sharing your thoughts.
Content Marketing and Website Authority
A content marketing strategy relies on people being able to find you online.
What is Website Authority?
Website authority is kind of like a Google popularity contest. The more Google trusts the sites you’re linked to, the more it will reward you with higher rankings.
Your website authority tells Google whether or not you’re an expert.
While this is a simple overview, Google determines this by:
- The number of other websites linked to your site.
- The quality of those websites (high-value content vs. spam).
Put simply:
✅ Being linked to the right sites helps you.
❌ Being linked to the wrong sites hurts you.
Why Authority Magazine Helps
Authority Magazine publishes on a platform called Medium, which has a website authority score of 94 (out of 100).
That’s why if you Google “Carrie Richardson”, you’ll likely see the Medium article before her own website.
📈 As you get published more often on high-authority sites, your own website will grow in authority and visibility.
Curious about your own website authority? We can check it for you!
📅 Schedule some time with Carrie here!
Earned Media and Content Marketing
Richardson & Richardson can help position you as a thought leader, resulting in earned media.
What is Earned Media?
Earned media is just that – media exposure that you earned vs. paid for.
Why Earned Media Matters
✅ Boosts your marketing & sales efforts
✅ Improves SEO rankings
✅ Strengthens brand authority
🔹 Are you looking for:
- Speaking engagements?
- Podcast appearances?
- Opportunities to share your unique story?
The more publications, organizations, and associations feature you and your business, the more likely you’ll be invited to share your thoughts with different audiences—both online and in person!
Do I Need Earned Media to Succeed in Content Marketing?
You don’t need to be published in major publications to improve your content marketing strategy.
You can provide content to companies for publishing on their websites.
👉 Example: Carrie built website authority for Managed Sales Pros by contributing to:
- SmarterMSP
- Channel Partners
- Channel Pro Network
- MSP Mentor
- Talkin’ Cloud
- Vendor partner websites (Huntress, Zix, Auvik Networks, Syncro, etc.)
This not only positioned her as an expert to her peers but also to Google’s algorithm!
✅ Bonus Tip: Providing client testimonials on partner sites can also improve your website authority if they link back to you!
How Do You Get Started With Content Marketing?
Step 1: Start by sharing your thoughts on your own blog.
🚨 If you have no content on your website, prospects won’t stay there, and you won’t position yourself as an expert.
Do This Now:
1️⃣ Google yourself or your business.
2️⃣ What do you find?
3️⃣ If there’s nothing valuable, it’s time to start creating content!
Need Help With Content Marketing?
📅 Schedule a 30-minute call with Carrie to learn more about:
- Ghostwriting
- PR queries
- Content marketing strategies
- Earned media opportunities
🚀 Let’s build your authority and visibility today!
Sign Up for the Fox and Crow Newsletter for more actionable sales and marketing strategies for MSP business owners!
Get Some Exposure on the WIN Podcast!
Carrie Richardson interviews entrepreneurs every week on her podcast - if you're interested in being a guest, you can sign up right here!
