Struggling to Close New MSP Deals? We’ll Show You How at ASCII Edge 2025
MSP sales shouldn’t be this hard—but for most MSP owners, it is. If you’re relying on referrals, struggling to close deals, or getting ghosted after the pitch, you’re not alone. Most MSPs hit a wall when they try to grow beyond word-of-mouth, and without a clear, proven sales process, that wall feels impossible to break through.
That’s why Fox & Crow Group is thrilled to be a Gold Sponsor of ASCII Edge 2025—our first-ever trade show sponsorship. We’re bringing real-world, no-BS sales strategies to help MSPs like yours stop losing deals and start building a repeatable, scalable sales machine.
And if you want to fix your sales process before the event, we’ve got you covered. Book a 15-minute call before ASCII Edge, and we’ll honor our exclusive event discount when you’re ready to sign up. Schedule your call now or claim one of our limited free passes to any ASCII Edge event.
Our first stop is Costa Mesa, California - February 26 and 27, 2025. You can catch Ian Richardson's talk on the afternoon of the 27th.
Why ASCII Edge? Why Now?
ASCII has been a game-changer for our founder, Ian Richardson. When Ian launched his MSP 15 years ago, ASCII was the first community he joined. It gave him access to education, group discounts, and a network of business owners who were ready to think bigger—not just run a lifestyle business, but build a legacy.
Ian leveraged the ASCII community to scale his MSP by over $1M in ARR in just one year, gaining insights from peers who had already walked the path to success. ASCII wasn’t just a networking group—it was a competitive advantage that helped him refine his strategy, make better business decisions, and accelerate growth.
That’s exactly why we’re sponsoring ASCII Edge 2025.
This event attracts MSPs who are serious about growth—and who are ready to build a real sales engine instead of relying on luck and referrals.
If you're not already an ASCII Group member, joining costs as little as $99/month.
Stop Losing Deals—Our Talk at ASCII Edge 2025
Our session, “Stop Losing Deals”, is happening Thursday afternoon in Costa Mesa—and you don’t want to miss it.
The founders of Fox & Crow have analyzed 5 million outbound sales calls and worked with over 1,000 MSPs. Here’s what we’ve found:
🚨 Most MSPs struggle to close anything that isn’t a referral.
🚨 Objections during prospecting and proposal meetings are where deals die.
🚨 The #1 reason MSPs lose deals? They never get to pitch, they lose after pitching, or they get ghosted.
We’ve mapped out the exact objections MSPs face during the sales process and how to overcome them with confidence.
If your pipeline is dry or deals keep stalling, this session will show you exactly how to start turning things around.
Visit the Fox & Crow Booth – And Get a Surprise
This isn’t just our first ASCII sponsorship—it’s our first-ever trade show booth. And we’re not here to blend in.
We’re keeping the details under wraps, but here’s what we can tell you:
🎁 Great swag & stickers
🎮 A fun, interactive game
📺 Recorded demos of The MSP Sales Process
💰 A special rate for anyone who signs up at the event
Want to skip the booth line? Take the demo before ASCII Edge and lock in your discount early. Book a call now.
Who Should Book a Call?
If any of these sound familiar, it’s time to talk:
❌ “I don’t understand sales.”
❌ “I’ve spent a lot on marketing and I’m worse off than before.”
❌ “I don’t know where to start.”
❌ “I tried another system, it’s not working, and I’m stuck in a contract.”
We built The MSP Sales Process for MSP owners who want real, proven results—without getting locked into consulting engagements that never end. If you can train an entry-level tech, you can follow this sales process. It’s built to work like an MSP’s PSA and project planning workflow, so you already know how to use it.
Don’t Wait—Fix Your MSP Sales Process Now
ASCII Edge events are fast-paced and packed. You want to network, see vendors, and enjoy time out of the office—not feel pressured to buy on the spot. That’s why we’re giving you a head start:
✅ Take the demo now. If you’re an ASCII member, we’ll honor the event discount.
✅ Think it over until ASCII Edge. You can still buy onsite and get the special rate.
✅ Or just claim a free pass. We have limited free ASCII passes for MSPs who want to check it out.
📅 Schedule your 15-minute call now and take the first step toward fixing your MSP sales process for good.
We can’t wait to see you at ASCII Edge 2025!
