An Interview with Carlson Choi, CEO of Cork Protection Inc.

carlson choi win podcast

In a recent episode of the WIN podcast, host Carrie Richardson sat down with Carlson Choi, CEO of Cork Protection Inc., to discuss the differences between cyber insurance and cyber warranty. Choi’s extensive experience in enterprise leadership and his innovative mindset have positioned him as a thought leader in the cybersecurity industry.  If you don’t have time to listen to the podcast, this blog post highlights key takeaways and advice from Carlson Choi on how he’s transforming the MSP cybersecurity landscape with their unique approach to cyber warranty.

From Enterprise Leadership to Cybersecurity Innovation

Carlson Choi’s career journey started outside the MSP channel, and it hasn’t been boring. With leadership roles in the video game, toy, and restaurant industries, Choi has consistently driven transformation and innovation. Before founding Cork Protection Inc., he served as the Chief Digital Officer for Jollibee Foods, a global organization with over 6,500 restaurants across 35 countries. His role involved managing a vast network of local MSPs, an experience that sparked his interest in the MSP ecosystem and the unique challenges they face.

cork logo carlson choi win

The Birth of Cork Protection Inc.

The inspiration for Cork Protection Inc. came from a conversation between Choi, Austin McChord (founder of Datto), and John McNeil (former president of Tesla). They identified a critical gap in the market—cyber insurance policies were being underwritten based on static, outdated questionnaires, failing to account for the constantly evolving threat landscape.

Key Takeaway: Cork’s cyber warranty product addresses this gap by combining proactive risk management with financial recovery. This dual approach ensures that potential threats are identified and mitigated before they escalate, while also offering financial coverage in the event of an incident.

Empowering MSPs with Cyber Warranty

One of the standout features of Cork’s cyber warranty is its alignment with the needs of MSPs. By providing a dashboard that highlights potential security issues, Cork enables MSPs to proactively manage their clients’ cybersecurity postures. This not only enhances the value MSPs deliver to their clients but also creates new opportunities for recurring revenue.

Key Takeaway: The cyber warranty is designed to be resold by MSPs to their clients, adding a new revenue stream while enhancing client trust and security.

The Unique Approach of Cork Protection Inc.

Cork’s solution is innovative and straightforward. Instead of relying solely on reactive measures, Cork combines proactive risk management with a financial safety net. Their cyber warranty product integrates seamlessly with existing security stacks, providing real-time alerts and preventive measures to MSPs.

Key Takeaway: This approach ensures that MSPs can identify and mitigate potential threats early, preventing costly breaches and providing peace of mind to their clients.

Carlson Choi’s Vision for Cork

Choi’s vision for Cork is deeply rooted in the principles of partnership and innovation. By treating MSPs as partners rather than customers, Cork fosters a collaborative environment where feedback is actively sought and integrated into product development. This commitment to partnership, combined with a focus on creating high-quality products, sets Cork apart in the cybersecurity industry.

Key Takeaway: Choi’s leadership emphasizes the importance of collaboration and continuous improvement, ensuring that Cork’s solutions remain effective and relevant in an ever-changing cybersecurity landscape.

More Key Takeaways

Preventive and Recovery Measures: Cork Protection Inc. uniquely combines preventive measures with financial recovery, ensuring MSPs have a comprehensive solution to offer their clients. This dual approach mitigates risks before they become significant issues while providing a safety net if an incident occurs.

Real-Time Alerts: Cork’s platform provides real-time alerts for potential security threats, allowing MSPs to address issues proactively. This feature is akin to a “check engine light” for cybersecurity, ensuring that problems are detected and resolved before they escalate.

Channel-Only Business Model: Cork’s commitment to being a channel-only business means that their products are designed with MSPs in mind, ensuring they can easily integrate Cork’s solutions into their service offerings and generate additional revenue.

MSP Enablement: Cork offers extensive support for MSPs, including marketing materials, sales enablement resources, and co-selling opportunities. This support helps MSPs effectively pitch and sell Cork’s cyber warranty to their clients, driving business growth.

Listen to Carlson Choi on the WIN Podcast

carlson choi win podcast

To gain deeper insights into Carlson Choi’s vision and the innovative solutions offered by Cork Protection Inc., listen to his interview on the WIN podcast with Carrie Richardson.  You’ll find it right here, or on any major podcast platform! Choi shares his journey from enterprise leadership to founding Cork, discusses the challenges and opportunities in the MSP space, and provides valuable advice for MSPs looking to enhance their cybersecurity offerings.

Listen to the full episode:

 

Learning From Other Entrepreneurs

Carlson Choi’s leadership and innovative approach at Cork Protection Inc. are setting new standards in the cybersecurity industry. By bridging the gap between preventive measures and financial recovery, Choi is empowering MSPs to provide comprehensive, proactive cybersecurity solutions to their clients.

For more information about Cork Protection Inc. and their groundbreaking cyber warranty product, visit their official website.

References

By understanding and leveraging the insights shared by Carlson Choi, MSPs can significantly enhance their cybersecurity strategies and ensure their clients are well-protected against evolving threats. Tune into the WIN podcast and stay ahead of the curve in the ever-changing landscape of cybersecurity.

If you’re an MSP struggling to grow your MRR, adding cyber warranty to your offerings could help!

Fox and Crow Group can help you build your sales strategy including your approach to selling cyber warranty.  Schedule some time to chat about it here.

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